IMATS Stuff

So I dragged my tail to IMATS this year to see if anything had changed. It has. I ditched the show a few years ago after it became more of a blogger meetup than a professional convention. I know there had been some rigamoro about people getting kicked out for holding meet and greets and what not. Besides being a damn fire hazard, vendors who paid good money to be there were overrun by people whose sole interest was to see their favorite whozit. Anyway, it was much more business as usual this year. More education, more makeup, more art. Anyway it’s not like anyone is displaced…

There’s always Beautycon.

So I went back, and had an actual good time. I did a couple of interviews, a lot of scouting, and paid special attention to brands that are doing more than shitting out shoddy product for a quick buck. I noticed that all the pedestrian activity took place outside the convention center, and the appearance of a few vloggers garnered a squeal and a hug, but no mobs and no shenanigans.

And no I didn’t get the Anastasia Lip Palette. Yes, I hear it’s amazing. But that show discount… no ma’am. I’ll just get it from Naimies.

Anyway, those of you who follow me on Instagram know that I ended up with some essential brushes (I had to replace my base set) from Hakuhodo, a random Sugarpill shadow, a whole stack of colorfix pigments from Danessa Myricks, highlighters and lipgloss from Jouer, and an insane lipstick and lipgloss set from LORAC.

I got the highlighters because they are a ‘dry’ cream and I found that they buff out subtle and beautiful on skin. I tried it over foundation and they worked fine with a synthetic brush. They are not super obvious though so if you’re into a major reflective highlight they won’t work for you.

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From the left, camellia, tiare and champagne. The lipgloss, Frostbite, is on the far right.

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These pigments from Danessa Myriks are INSANE. I bought four, then went back and bought four more.

From the left: Rustic, Iconic, Truth, Chocolate, Primary Red, Fireworks, Wild Orchid, and Blackout. I tried to swatch them but I ended up smashing color everywhere. These drops primary-redare honestly too big. you need a pin-head sized drop to cover the surface of an eyelid. You can use them everywhere, so I tried Primary Red as lipstick. Worked like a charm. And because it’s so weightless and you need such a little bit, it kind of outdoes your average matte liquid lipstick. I am over the moon about them, but they DO require a learning curve. All of the shimmers work fine with no real effort, but the mattes are more loose and have to be used sparingly and with a good precise brush. I did a real life text with two of them (through hot yoga) and they performed beautifully. They really do last, and you really have to take them off with an oil based sugarpill-1cleanser or the strongest micellar water on the planet… like from Natura Siberica. Suffice to say I’m in love.

I got ‘The Inventor’ shadow from Sugarpill, because my sister was on the phone with me and insisted on the colors from the Edward Sissorhands palette (which is no more). Anyway, that’s how that happened. I like it BUT it’s not as dark as I thought it would be. I’m going to use Myrik’s Blackout as a base and see if that changes things to my liking.

The LORAC swatches are coming. 20 colors (10 lipsticks and 10 lipglosses) are gonna take me a minute. Plus warm mattes and what not.

Ciao for now!

 

 

Prep for PHAME and Thoughts on IMATS

Where did the time go? I swear it was January 10 minutes ago. I actually had to check the calendar for PHAME because I just KNEW I had another week. No such luck. Ah well. The good news is, the passes are confirmed, my yoga classes are subbed out and I think I’ve got a workable plan to get around the floor, gather as much info as I can and get out relatively unscathed.

I was digging around Youtube this week and happened upon some mess that apparently happened in 2015, that would have totally changed my stance on IMATS in 2016. I know I’m late to the party, but since I don’t keep up with vloggers and the like, I’m excused. I guess some folks got kicked out of IMATS for holding meet-and-greets there. Forgive me if I nod in approval. I stopped going to IMATS several years ago because the blogger/vlogger meet up thing had gotten so out of control that it became impossible for the rest of us to actually do our jobs.

Besides the insane overcrowding that easily translated into a fire hazard, the event had become more commercial than professional and a lot of pros (who get the same discounts off season) decided that standing in line for 2 hours (a real thing  y’all) for a damn lipgloss was not gonna fly. IMATS had turned into the Six Flags of Makeup Shows, and it was really fotd mediveal 1a bit much. Vendors (who pay insane amounts of money for booth space) started complaining that the meet and greets were pulling focus from their business… and it was particularly heinous because the focus of those meet and greets hadn’t paid much more than the price of admission (if that). Plus, there were bloggers/vloggers who expected free swag from vendors simply because of their blog or YouTube channel. Man, listen.

The last time I went to IMATS I was in the middle of a conversation with the folks at OCC about their latest launch (I’m there in journalistic capacity), when a rather messy now-defunct vlogger (there is balance in the universe after all) pushed past me screaming and jumping all over the reps in familiarity. My conversation was immediately derailed and as a result that company got no coverage because I wasn’t condoning that bullshit. I decided then and there that I would not be back unless things changed. First, clearly this person was raised in a barn and had no home training. Second, WTF? So yeah. Nope.

Leaving IMATS wasn’t a strain because there’s so much brand crossover at The Makeup Show and PHAME. Plus PHAME was started by a former IMATS founder (which is why IMATS suddenly got pushed to January some years back) and is specifically geared to pros, so I didn’t feel any loss. I guess IMATS figured out real quick (like Los Angeles did about charging asinine production fees and forcing studios to shoot out of state/country) that being greedy short term would end up tanking the whole thing. So they’ve pulled back. As they should.

I believe that there is space for everyone. But when that space starts getting high-jacked to the detriment of the collective, it’s time to regulate.

Fall.Back.

*Makeup is By Terry CC Cream in Tan, NARS Orgasm, Charlotte Tilbury Legendary Mascara, and Lipstick Queen Medieval*