The Makeup Show LA

makeupshowFor the first time since the first show, I skipped the Saturday portion of The Makeup Show LA. Not to worry… I heard from more than a few artists that it was a hot mess. Literally HOT. Did someone forget to turn on the air conditioner? I heard they had to kill some of the big lights because folks were literally melting.

Here’s the thing: I need this show to upgrade. With the exception of a few extras, the show looked the same as every show before it. At least last year there was the huge tribute to Kevyn Aucoin. But honestly

with the exception of Kat Von D (who was there with Sephora staff, so go figure), Besame, and SEPHORA (yes, the store had a booth hocking its namesake brand… which is so wrong. C’mon son!), the rest was the same. Same artists, same products, same as it ever was…

Can we get some performance art installations, some Global Brand Ambassadors, some shows, some competitions, SOMETHING? Since IMATS has basically turned into a blogger (and by this I mean your neighbor who picked up a brush  and suddenly declared themselves a professional) meet up, actual working artists need more. A lot more. Thank goodness PHAME is coming up. I need some validation.

That’s the bad.

makeupshow4The good is, I had a BALL talking to brand artists and their offerings. AJ Crimson is everything. Ashunta Sheriff is EVERYTHING. Her foundation does something that no other foundation has done yet: IT ADDRESSES THE ISSUES OF MULTIPLE COLORS ON POC FACES. Yes! Finally! Seriously.

It was amazing to talk to artists about artistry, not their latest *name drop extravaganza or find out what they can get for free. You should hear some of the vendors complain about it. They’re happy to be at a place like TMS, where the first words out of makeupshow3someone’s mouth aren’t “I have a Youtube channel…”


One of the coolest things was to cross reference brands. Kevyn Aucoin was over the moon to find out that Hourglass Mineral Veil liquified SSF and turned it into a waterproof juggernaut with a natural finish. MUFE clapped at mixing pigments with skin safe alcohol for body painting and underwater photography. I talked and listened and laughed and celebrated everything that is makeup. In terms of experience, TMSLA is a joy. In terms of offerings… well, ya’ll already know how I feel.

Here’s my face:

That’s MAC Bao Bao Wan Lipstick in Burmese Kiss. Surprisingly flattering. I love it. Much better than the highly sought after (and immediately sold out) Lavender Jade. This one translates much better on a wider range of skin tones.

Here’s my haul:

makeupshow7 makeupshow6 makeupshow5

We just need to have a moment of silence for that Viseart Palette. OMG. Just beauty! Just… perfection. I also got a foundation from Ashunta Sheriff, and two lipsticks from AJ Crimson. Dose of Color creme in Black Rose… EVERYTHING. Extremely limited edition, I think only Naimies will be carrying it. Besame is as darling as ever. I couldn’t say no.

I’ll get to swatches, but I’m SO TIRED. Even with TMSLA being the same virtually year after year, it still takes a lot out of me.

4 Replies to “The Makeup Show LA”

  1. It’s really sad that anyone with an opinion, a computer, and a shopping addiction can declare themselves an expert in the beauty field. I was invited to IMATS, but it just sounds like a huge shopping spree for non-artists. I can buy makeup in my PJs at home so I passed.

    You know I’m a foundation junkie. Do you think Tan or Deep on Ashunta’s Perfect Blend Stick? I wish the brush weren’t dual ended. I loathe trying to store those things when precious space is limited.

      1. You and I are the same shade. I was guessing Dark, but the models kind of threw me off. Thank you!

  2. Linda I think you summed it up perfectly. Shopping spree… indeed! I know it drives a lot of actual artists nuts. Many have stopped going simply because they feel like a lot of the brands at IMATS they can get at home with their pro discount, without the hassle of standing in line for 3 hours (seriously, that was the wait at MUFE one year) to buy a lipstick.

    I will say that IMATS is absolutely amazing in terms of spectacle (some of the performance makeup jobs are epic), but pushing past hordes of screaming faces loaded with 15 pounds of contour and highlight (and newly activated credit cards) can be a bit much.

    The sad thing is, actual up and coming artists can potentially get swallowed in that avalanche of glitter and ‘talent’ that extends to simply doing makeup on one’s own face.

    I do feel like PHAME was created in response to this. I hope it’s bigger this year. It’s growing, slowly but surely. Just the fact that it was able to bump IMATS from its standard June spot (that’s why IMATS suddenly started happening at the beginning of the year) is reason enough to hope it’ll continue to grow.

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